National Awareness Campaign for Organic Farming in Jordan

Project Overview

The campaign promoted organic farming practices and supported informed decision-making, market accessibility, and sustainable agricultural development across Jordan.

Project Snapshot

• Client: Ministry of Agriculture
• Period: August 2023 – December 2023
• Location: Across Jordan
• Budget: 27,130 JOD

Alhalat Group Scope

• Developed and implemented awareness strategies based on audience research.
• Created radio and TV spots, social media visuals, and informative articles.
• Organized workshops, seminars, and field visits.
• Designed and distributed promotional materials and printed infographics and posters.
• Coordinated with experts and stakeholders and managed logistics for events and activities.

Impact and Value

• Increased public and stakeholder awareness of organic farming practices.
• Supported market accessibility for organic products and sustainable agriculture.